Michelob ULTRA, is celebrating Father's Day by bringing back its #ULTRADAD campaign for a second year. This year, the brand is celebrating not only biological fathers but all father figures by recognizing the special role that coaches, mentors and step-fathers play in people's lives.

The film highlights three relationships where father figures are surprised with a letter of thanks from those whose lives they've positively impacted. Michelob ULTRA has also joined forces with Up2Us Sports, a nonprofit that engages, trains and supports coaches.

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